Business Bootcamp
When I was interning for a entrepeneruship center called the Biz Foundry, I was assigned the task of rebranding their Start Up workshop. The previous workbook version looked a little like a children's activity book, and had some consistency issues. I riffed on the organization's industrial logo to create a lightbulb shape, including construction lines to imitate the process that the user is going through in building their business. I used imagery that reflected how participants in the workshop would be navigating through starting their business. This was accomplished with a compas motif and a winding path element, as well as motion in the logo as the letterforms move to reach each other. It was diverting to have a reference point and turn it into something new.
