Italian Luxury
The concept for this project was a visual identity for an Italian hotel-- I used traditional cultural motifs like tile work in an upscale way that feels elegant. The color palette was inspired by the coastline of Italy as well as the great works of Italian art-- Botticelli’s Venus to exemplify. This visual elements give a sense of minimalistic luxury instead of flashiness. For the name of the hotel, I chose Esperienza, or "Experience" in Italian. I wanted to make a potential customer be able to feel fully relaxed and immersed in Italian culture and comfort.
